Identify. Engage. Respond

Your retail partners can make all difference to the success of your brand. After all, they listen to, inform, and advise your customers in person every day. Getting the store manager and personnel to champion your brand, or even engage with it more than your competitors, is a clever strategy that will yield additional sales and market share.

The question is, how can the individuals in your retail channel be targeted and incentivised to help your brand? Allgo has developed an expertise in retailer incentives to help you do just that.

Allgo’s Retailer Incentives

Allgo’s Retailer Incentive service combines powerful Reward Hub technology with our extensive Reward Catalogue to provide a tailored, branded incentive programme, specifically targeted at the people in your retail channel who will make a difference to your brand.  The service comprises-

  1. SET-UP
    Allgo will work with you to brand your incentive in an exciting and engaging way that adheres to your own brand guidelines. You can choose the name and value of the points to be awarded for each sale and each product in the incentive. You can also decide to award points for any other measurable action eg completing training modules, engaging with your marketing initiatives etc.
  1. REGISTRATION
    You can select and opt-in or opt-out registration process. Opt-in means targeted retailers and their staff are invited to register for the incentive. Allgo can provide an online registration form, and/or a paper registration form, which your reps can use to record registration details of selected retail partners in the field. And you can approve all registrations before they are admitted to the programme. Or, if you already have a comprehensive database of retailer details,  you can simply opt them into the incentive from the start.
  1. WELCOME EMAIL / PACK

Allgo will send a welcome email (and provide a printed welcome pack) to all registered participants with their login details for the incentive website (see below).

  1. BRANDED WEBSITE

Allgo will provide a branded incentive website to promote the programme and to allow incentive participants to check their points balance and spend their points on a catalogue of rewards. This website can be updated on a monthly basis with new ways of earning points and even with leader boards of points earners (if required).

  1. REWARD CATALOGUE

In collaboration with you, we will select rewards for our Reward Catalogue that will specifically appeal to your retailer profile and your reward budget. Rewards can include retail gift cards, digital vouchers, technology products, sporting goods, seasonal hampers, travel & hotel vouchers, dining out, spa breaks and adventure experiences, and many more. Prices can range from range of €10 – €10,000!

  1. AWARDING OF POINTS

Using our sophisticated Reward Hub, Allgo will receive retail performance data from you on a weekly, monthly or quarterly basis – or in real time if integrated with via our API. Points will then be awarded thorugh our Reward Hub, and recipients notified by email and text message.

  1. POINTS BANKING & SPENDING

Points recipients bank and build their points in their online account on the branded incentive website, where they can spend them on rewards listed in the tailored Reward Catalogue. If they would like a higher-value rewards than their points balance, they can just pay the price difference to Allgo.

  1. FULFILMENT & CUSTOMER SERVICE

 Allgo handles all customer service and queries, and ensures fulfilment of rewards ordered within 10 working days.

  1. MONTHLY EZINE

To keep engagement levels high, Allgo broadcasts a branded Award eZine to all participants every month. The eZine provides a great opportunity to highlight different aspects of the incentive – from latest or most popular rewards to bonus points on offer or other opportunities to earn additional points. The eZines can also be personalised to show the points earned by each participant to date, their relative position in a league table or the additional sales they would need to get to the next level of reward.

  1. MANAGEMENT REPORTS

You will have access to on demand reports using the Reports Module in the Reward Hub. In addition, Allgo will provide a quarterly management report summarising the key metrics of the programme.

 

 

Steps to Retailer Incentive Success

Set Goals

Set clear and specific time-definite sales goals – per salesperson, per product, per market etc

Design

Your programme needs to be specifically tailored to your sales goals, your budget and your retailer profile

Launch

The launch phase is a one-off opportunity to make your retail partners sit up and take notice, and generate an immediate impact

Measure

The operational key to running an efficient programme is the systematic measurement of sales and performance, ideally via a centralised system

Reward

The more frequently the retailer salesperson can receive their reward for sales made, the more effective it is

Redeem

Once rewarded, the salesperson needs to be able to choose from a range of prizes that they find attractive

Communicate

Regular communication is the lifeblood of any sales incentives – circulating rankings and leaderboards can be very effective!

Review

Your programme needs to evolve over time with regular reviews to tweaks to keep it fresh and engaging

Contact us,
we’ll get you going