Behaviour & Attitudes Acumen Panel Rewards

Market Research Rewards, Allgo Reward Hub, API Integration, AllGifts eVoucher

The Challenge

B&A operate one of Ireland’s largest online survey panels, called Acumen Online. The panel consists for approx. 50,000 people who have registered to conduct online surveys on a variety of topics, markets and products. In establishing and growing the panel, and encouraging a high participation rate in surveys sent out, B&A needed an easy way to reward panel participants for completing surveys.

The Programme

The specialised panel survey software employed by B&A includes a native points bank for awarding points automatically when a panelist completes a survey. What these points can be redeemed for is another matter. Using its API suite, Allgo integrated its Reward Catalogue into the Acumen Panel platform, thereby enabling panelists to redeem their points at any stage for AllGifts Vouchers.

Once redeemed on the Acumen Panel website, a branded AllGifts Voucher is automatically emailed to the panelists for the value of points earned.

The AllGifts Vouchers are then used on to order products, services, retail gift cards, or to make bookings with over 1000 of the best shops, hotels, restaurants, spas, leisure, travel & activity companies in Ireland.

Voucher partners include Amazon, Dunnes, Tescos, Arnotts, Brown Thomas, Ikea, Debenhams, House of Fraser, DID Electrical, Currys/PC World, Argos, TK Maxx, House of Fraser, Kilkenny, Lifestyle Sports, Eurocycles, McGuirks Golf, B&Q, Avoca, Peter Mark, Milano, Abbey Travel, 700 Irish Hotels, Cinemas, and Mondello Park to name but a few.

The Result

With the help of integrated AllGifts eVouchers, B&A have grown Acumen Panel to be one of the largest online market research panels in Ireland, with engaged audience whose completion rates for surveys is well above the industry norm.

In using Allgo’s Reward Hub API, the redeeming of rewards by panelists is seamless, in real-time, and with zero admin on the apart of Behaviours & Attitudes.

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