Trend Micro Rewards
Sales Incentive, Channel Incentive, International, Multi-Lingual
Trend Micro is a global leader in IT security and leads the market in server security, cloud security, and small business content security. In Europe, Trend Micro sells data security licences through a reseller network of 60,000 IT companies.
With such a large and diverse reseller channel, spread across an extensive geographic area, and operating in over a dozen languages, the challenge for Trend Micro was to develop an integrated sales, marketing and incentive strategy that would effectively keep Trend Micro security top-of-mind for resellers across Europe.
The strategy called for an effective sales incentive programme that would integrate effectively best-of-breed systems such as Salesforce CRM, Marketing Automation, and Telesales to produce a powerful sales-generating machine. And the programme would have to generate incremental sales that demonstrated a clear ROI.
Allgo developed TrendMicroRewards.eu, a multi-lingual, international channel incentive at the centre of a data-driven, targeted, sales strategy that has delivered hugely impressive results across 20 European markets.
The programme uniquely leverages the power of 4 high performance sales tools to maximise results:
At the end of each quarter, resellers who achieve their sales objectives are emailed rewards, which they can then spend on TrendMicroRewards.eu on their choice of local great Shopping gift cards, Travel vouchers, and Experiences. Special promotional prizes such as a week-long holiday on the “Worry-Free” island of Lopud in Croatia add extra spice to the incentive at key times of the year.
Trend Micro Rewards – In Numbers
Thanks to the real-time sales tracking in Salesforce, results and ROI of the programme are systematically tracked, and the following impressive results have been produced-